AI Shortlist · Guides

What an AI support bot actually costs (and when it pays)

AI support pricing looks cheap per unit and expensive per month. The only way to know which one you're getting is to run the deflection math on your own ticket volume.

The three ways vendors charge

ModelHow it worksBest for
Per resolutionA few cents to ~$1.50 for each conversation the bot closes without a humanLumpy volume; low commitment
Per seatA monthly price per support agent on the planStable teams already paying for a helpdesk
Platform + usageBase fee plus metered conversationsHigh volume after the bot is proven

Rates change often and vary by vendor and contract size — always re-check the current published terms before signing.

The only number that matters: cost per resolved conversation

Work out what one human-resolved ticket costs you today:

Human cost = (minutes per ticket / 60) × (fully loaded hourly cost)
Example: 12 minutes at $22/hour loaded = $4.40 per ticket.
If the bot resolves half your tickets at $1 per resolution, then for every 1,000 tickets you replace ~500 × $4.40 = $2,200 of work for ~$500 of bot usage.

Deflection, honestly

Realistic deflectionWhat it needs
10–25%Good FAQs and a clean help centre — most teams land here
30–45%Strong documentation plus order/account lookups wired in
50%+Narrow, repetitive support (few question types, low edge-case count)

Anyone promising 80% deflection has either a very narrow product or a very loose definition of "resolved".

Five traps

• Paying per resolution without measuring resolution. Ask how they count a "resolved" ticket — and whether you can see the transcript.
• Hiding the human exit. If customers cannot reach a person in two clicks, angry tickets cost more than the bot saves.
• Training on stale docs. The bot is only as current as your help centre. Budget an update habit.
• Ignoring containment quality. A fast wrong answer is worse than a slow right one.
• Annual contracts before proof. Run one paid month first.

The decision rule

Buy when your monthly human cost for a repetable ticket category is at least 3× the projected bot spend — and only after you know your real ticket volume. Below that, answer your own FAQs better; it's free and it also improves the bot later.

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